NOW Legal Defense & Education Fund button, ca. 1973

Photo by Kevin Grady/Radcliffe Institute

This image was part of a larger television and print advertising campaign that used humor to draw attention to women’s issues. The brainchild of Midge Kovacs, an ad executive and member of NOW’s National Advertising Campaign Committee, this ad was developed by Anne Tolstoi Foster Wallach of DeGarmo Advertising and distributed by the NOW Legal Defense & Education Fund (NOW LDEF). 
 
Legal Momentum Records

Catalog record:

http://id.lib.harvard.edu/alma/990127548940203941/catalog

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Explore the Library's collection on the records of the National Organization for Women.

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